Samsung announced its plans to release a series of new Omnia smartphones offering a range of multimedia and work features.

With the new Omnia Series devices, Samsung seeks to reinforce its leadership in the smartphone market and build on the success of the Omnia I (I900), which sold more than 2.5 million units worldwide last year.

The Omnia Series will feature five devices: the OmniaPRO B7610, OmniaPRO B7320, OmniaPRO B7330, OmniaLITE (B7300), as well as the already announced Omnia II (I8000) with an updated Windows Mobile 6.5 operating system. Samsung will release the series later this year and announce a set of customized strategies to differentiate and expand sales of each model by appealing to a broad spectrum of user groups.